top of page
BELUXE BAKING CO
OVERVIEW

Bailey Smock is the owner and creator of BeLuxe Baking Co. Based in Denver, Colorado she has been perfecting her baking craft for years; first as an apprentice to a baker overseas and then as a professional pastry chef for the Denver Broncos. Her background in human resources and as an advisory board member for University of Colorado’s Women in Leadership, has helped her continuously hone her craft and relationships to build her business.

PROBLEM

This project will be a complete rebranding of Bee’s Cakes into BeLuxe Bakery.  Bailey's goal is to be the greater Denver area’s most sought-after source for extravagant, luxury cakes by 2028 because everyone deserves to have their event talked about for years.This rebranding will take her business to the next level by attracting the best audience for her services. It will include graphic elements that can be used across a variety of mediums including digital and print. The completed work will be a cohesive brand identity for BeLuxe Baking Co.

SOLUTION

BeLuxe Baking final visual identity captures the elegance, precision, and custom detail of the baking company. The colors 

MOODBOARD & SKETCHES
BeLuxe.jpg
COLOR PALETTE, FONTS & PATERNS
Moodboard_Final.jpg
FINAL DESIGNS
bottom of page