BELUXE BAKING CO

OVERVIEW

Bailey Smock is the owner and creator of BeLuxe Bakery Co. Based in Denver, Colorado, she has been perfecting her baking craft for years; first as an apprentice to a baker overseas and then as a professional pastry chef for the Denver Broncos. Her background in human resources and as an advisory board member for University of Colorado’s Women in Leadership, has helped her continuously hone her craft and relationships to build her business.

PROBLEM

This project will be a complete rebranding of Bee’s Cakes into BeLuxe Baking Co. Bailey's goal is to be the greater Denver area’s most sought-after source for extravagant, luxury cakes by 2028 because everyone deserves to have their event talked about for years to come with an eye-catching, Instagram-worthy cake. The rebranding will help take her company to the next level by attracting the right customers to her business. It will include graphic elements that can be used across a variety of mediums including digital and print. The completed work will be a cohesive brand identity for BeLuxe Baking Co.

SOLUTION

The final result of this project includes elements that easily transition from social media, online retail, and digital marketing to printed materials in one cohesive branding package. These assets will establish an easy to recognize brand that customers will know and trust. The colors, logos, fonts, and packaging display the companies elegance, precision, and attention to custom detail that customers will be looking for in her elaborate cakes.