PANKEY ACUPUNCTURE THERAPY

OVERVIEW

Jennifer Pankey is an acupuncturist, herbalist, and massage therapist in Murfreesboro, TN. Her practice is focused on healing using a variety of modalities, alternative medicines, and a holistic approach for her clients.

PROBLEM

Jen was looking for a rebranding of her business to tie in her own personal style with that of her work. She wanted a cohesive theme to tie in all the practices she uses into one brand and use those elements in her physical studio spaces as well.

SOLUTION

I designed a new brand identity that included her business cards, logos, patterns, fonts, color palette, and stationery mockups she can incorporate into her work. She wanted the theme of tropical art deco tied into acupuncture, massage therapy, and herbal medicine. The main color palette was purple which represents spiritual awareness and healing in traditional Chinese medicine.